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About Kent Press
Kent Press is an imprint of Kent Communications, Ltd., a Connecticut based publisher that specializes in licensing and intellectual property topics. It currently publishes The Business of Licensing and Licensing Tales as well as an earlier series called the Basics of Licensing which has 3 editions. Kent Press has also published The Toy & Game Inventors Guide, A Primer of Licensing, a Licensee Survival Guide, the Guide to License Artwork, Trademarks for Entrepreneurs and the Essentials of Technology and Patent Licensing. Kent is also a content provider to two major legal publishers for the monthly journals, The IP Litigator and the Licensing Journal, as well as a host of books in the licensing arena, including The Law of Merchandise & Character Licensing, Licensing Royalty Rates, Multimedia & Technology License Agreement Forms; License Agreements: Forms and Checklists; Patent and Trademark Disputes; and Licensing Update.
$39.95 for Print Copy;
$32.99 for Kindle Version
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The Business of Licensing
The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property by Greg Battersby and Danny Simon is the cutting-edge and comprehensive licensing industry book that you need to stay up to date with the complexities of licensing today.
Explore Our Book
The Business of Licensing includes 23 exhaustive chapters and appendices to cover all your licensing questions, including contracts and forms so that everything you need to navigate the licensing process is included. The table of contents includes:
- 1. Defining the World of Licensing
- 2. History of Licensing
- 3. The Licensing Industry Today
- 4. The License Agreement
Licensing Tales
Kent Press’ Licensing Tales, edited by licensing industry veteran, Greg Battersby, is a collection of interesting and captivating stories about the licensing industry by some of the industry’s most knowledgeable and recognizable names, including Dan Romanelli of Warner Bros., Carole Francesca of Broad Street Licensing, Carole Postal of COP Licensing, Dell Furano of Epic Rights, Danny Simon of The Licensing Group, Allan Feldman of LMCA, Francesca Ash of Total Licensing and industry veteran, Steve Herman. If that sounds like a “Who’s Who of Licensing,” it’s because it is.
The book also includes some vintage interviews of licensing legends previously printed in the Merchandising Reporter, including interviews with Honest Ed Justin of Columbia Pictures and NBC Licensing, Jack Revoyr of UCLA..
$15.95 for Print Copy;
$13.95 for Kindle Version
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Language of Licensing
Language of Licensing is co-authored by industry veterans Gregory Battersby and Danny Simon. Both members of the Licensing Hall of Fame, the duo offers more than a century of combined licensing experience. The general concept of licensing is relatively straightforward: a property owner grants intellectual property rights to another party in exchange for consideration, typically through royalty payments. However, as with many things, especially in business, the devil is in the details. Successful licensing professionals have developed specialized terminology, which can be challenging for those new to the industry and those not regularly involved. Endorsed by Licensing International, the merchandising and branding industry trade association, Language of Licensing is the first-of-its-kind reference book that demystifies licensing terminology. It features an extensive glossary defining more than 700 key terms in licensing and IP practice, accompanied by practical examples demonstrating their use in license agreements. This comprehensive approach gives readers a thorough understanding of the "language of licensing." It serves as an invaluable reference for defining and explaining how these terms are used in drafting and negotiating license agreements.
As a bonus, the book also includes:
- Current industry data and profiles of major players
- Information on leading licensing organizations, publications, events, and agencies
- An overview of the laws & regulations impacting the licensing industry
- An extensive collection of commonly used licensing forms
Language of Licensing has garnered excellent reviews from leading figures in the licensing industry. Maura Regan, president of Licensing International, praised the book, stating, "The global brand licensing business is one of the most exciting—and everevolving—industries in the world. I'm thrilled that Greg and Danny have created this exceptional guide for executives, providing a foundation that will allow them to take full advantage of all the existing opportunities across categories and territories.
$28.95 for Print Copy;
$23.95 for Kindle Version
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Other Kent Publications
- Basics of Licensing book series (Endorsed by LIMA) includes:
- Basics of Licensing. An introduction into the world of licensing from a licensor's perspective.
- Basics of Licensing: Licensee Edition. The licensee companion to the original Basics of Licensing.
- Basics of Licensing: International Edition. An overview of the merchandising area around the world.
- The Business of Licensing. A complete study of the licensing industry
