The Business of Licensing
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The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property by Greg Battersby and Danny Simon is the cutting-edge and comprehensive licensing industry book that you need to stay up to date with the complexities of licensing today.
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Table of Contents
The Business of Licensing includes 23 exhaustive chapters and appendices to cover all your licensing questions, including contracts and forms so that everything you need to navigate the licensing process is included. The table of contents includes:
- Defining the World of Licensing
- History of Licensing
- The Licensing Industry Today
- The License Agreement
- Compensation and Royalty Rates
- Identifying and Clearing Licensing Properties
- Selecting the Right License for Your Products
- The Licensor-Licensee Relationship
- Licensing Agents and Consultants
- The Retailer’s Role in Licensing
- Best Practices for Licensors
- Best Practices for Licensees
- Marketing and Promoting Licensing Properties and Licensed Products
- Protecting Licensing Properties
- International Licensing
- International Intellectual Property Protection
- Battersby’s Rules on Licensing
- Simon Says About Licensing
- Ethics and Social Compliance
- Most Common Mistakes in Licensing
- Special Considerations for Different Types of Properties/Products
- Accounting, Auditing and Tax Considerations
- Dealing With Infringers and Counterfeiters