Other Kent Publications
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Other Kent Publications
Basics of Licensing book series (Endorsed by LIMA) includes:
Basics of Licensing. An introduction into the world of licensing from a licensor's perspective.
Basics of Licensing: Licensee Edition. The licensee companion to the original Basics of Licensing. (Kent Press)
Basics of Licensing: International Edition. An overview of the merchandising area around the world. (Kent Press)
The Business of Licensing. A complete study of the licensing industry (www.kentpress.com)