Language of Licensing

The Language of Licensing book

Language of Licensing

Language of Licensing is co-authored by industry veterans Gregory Battersby and Danny Simon. Both members of the Licensing Hall of Fame, the duo offers more than a century of combined licensing experience. The general concept of licensing is relatively straightforward: a property owner grants intellectual property rights to another party in exchange for consideration, typically through royalty payments. However, as with many things, especially in business, the devil is in the details. Successful licensing professionals have developed specialized terminology, which can be challenging for those new to the industry and those not regularly involved. Endorsed by Licensing International, the merchandising and branding industry trade association, Language of Licensing is the first-of-its-kind reference book that demystifies licensing terminology. It features an extensive glossary defining more than 700 key terms in licensing and IP practice, accompanied by practical examples demonstrating their use in license agreements. This comprehensive approach gives readers a thorough understanding of the "language of licensing." It serves as an invaluable reference for defining and explaining how these terms are used in drafting and negotiating license agreements.

As a bonus, the book also includes:
  • Current industry data and profiles of major players
  • Information on leading licensing organizations, publications, events, and agencies
  • An overview of the laws & regulations impacting the licensing industry
  • An extensive collection of commonly used licensing forms

Language of Licensing has garnered excellent reviews from leading figures in the licensing industry. Maura Regan, president of Licensing International, praised the book, stating, "The global brand licensing business is one of the most exciting—and everevolving—industries in the world. I'm thrilled that Greg and Danny have created this exceptional guide for executives, providing a foundation that will allow them to take full advantage of all the existing opportunities across categories and territories.

As a bonus, the book also includes:
  • Current industry data and profiles of major players
  • Information on leading licensing organizations, publications, events, and agencies
  • An overview of the laws & regulations impacting the licensing industry
  • An extensive collection of commonly used licensing forms

Explore Licensing Tales

  • Types of IP Licenses
  • The Merchandise Licensing Industry
  • Licensing Terminology
  • Organizations, Agencies, Publications and Event Away
  • Laws and Statutes
  • Sample Licensing Forms

Explore Language of Licensing

Contents

  • About the Authors..............................................................................i
  • Preface..............................................................................................v
  • I. Types of IP Licenses...................................................................... 1
  • II. The Merchandise Licensing Industry............................................. 5
    • A. The Size of the Industry........................................................... 5
    • B. Largest Merchandise Licensing Licensors............................... 7
  • III. Licensing Terminology ............................................................. 11
    • A. Contract Terminology.......................................................... 11
    • B. Royalty Rates.......................................................................191
    • C. Channels of Distribution ..................................................... 192
    • D. Territories............................................................................207
    • E. Sample Royalty Statement....................................................211
    • F. Intellectual Property Terms................................................. 212
  • IV. Organizations, Agencies, Publications and Events....................225
    • A. Organizations.......................................................................225
    • B. Agencies............................................................................. 228
    • C. Publications........................................................................ 230
    • D. Events................................................................................ 233
  • V. Laws and Statutes.......................................................................237
  • VI. Sample Licensing Forms.......................................................... 242
    • A. Licensing Representative Agreement ................................... 242
    • B. Licensee Application ............................................................263
    • C. Deal Memo Form............................................................... 270
    • D. Merchandising License Agreement Form............................ 273
    • E. Patent License Agreement Form...........................................297
    • F. Mutual Non-Disclosure Agreement Form............................ 312
  • Index....................................................................................... 314

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