Greg Battersby is a managing member of The Battersby Law Group, LLC, an intellectual property law firm in Westport, CT. He has over 50 years of experience in patents, trademarks, and licensing law. Before founding Battersby Law Group, he was a founding partner in Grimes & Battersby and had been associated with two major New York City IP law firms. He was also senior counsel at Gulf & Western Industries (now Viacom), which owned Paramount Pictures.
Greg has an A.B. degree from Seton Hall University and a law degree from Fordham Law School, where he was an editor of Fordham’s Urban Law Journal. He is admitted to practice in New York, Connecticut, and as a patent attorney before the U.S. Patent & Trademark Office.
He served as General Counsel for the International Licensing Industry Merchandisers’ Association (“LIMA”) (now Licensing International) for almost 25 years and was a member of its Executive Committee. He was inducted into LIMA’s Licensing Hall of Fame in 2009 and remains the only practicing attorney ever inducted. He and Danny Simon created and served as LIMA’s CLS Program Co-Deans. He has also been an officer and member of the Board of Directors of the New York Intellectual Property Law Association (“NYIPLA”). He has been designated a “Super Lawyer” in intellectual property since 2006.
Greg is a prolific author, having written more than 60 books on various licensing and IP topics, including the two-volume, seminal book on the law of merchandising entitled The Law of Merchandise & Character Licensing, published by Thomson Reuters/West in 1985, which he updates annually. He is also the author of West’s Multimedia & Technology Licensing Forms book and a contributor to their Licensing Law Handbook. He also authors two annual books for Wolters Kluwer entitled Licensing Royalty Rates and Licensing Update. He is the author of Kluwer’s License Agreements: Forms and Checklists; Trademark Disputes; Patent Disputes; Drafting Internet Agreements. He has written several business-oriented books on licensing for Kent Press, including Basics of Licensing, Business of Licensing, Licensing Tales, Primer on Technology Licensing, and a Toy & Game Inventor’s Guide.
He is a founder and executive editor of The Licensing Journal and the IP Litigator, both of which are published by Wolters Kluwer. Greg has also been the legal columnist for the London-based magazine Total Licensing for over ten years. He has written over 50 articles on various licensing and IP topics and given over 200 talks on the subject to various audiences, including the INTA, LES, ABA, NYIPLA, AIPLA, ICLA, LIMA, and other organizations. He has been qualified as an expert in more than forty actions related to licensing.
Greg turned his passion for baseball into a business. He invented a computerized video baseball/softball pitching and cricket bowling simulator for which he has received 13 U.S. patents and numerous international ones. In his spare time, he founded and manages ProBatter Sports (www.probatter.com), which manufactures and sells these simulators to such customers as Major League Baseball and over 500 colleges and commercial training facilities worldwide.
