Jed Ferdinand

Battersby and Simon are two legends of the licensing industry. While Battersby is known as a prolific author on the legal side of licensing, this may be his best work yet because it combines all of the essential elements of the business and legal side of licensing into a single work. It is an indispensable resource tool both for people who are new to the licensing industry and for seasoned industry professionals. I teach a class on licensing at Fordham Law School in New York and I used this book as part of my course curriculum.