Brian Hakan

“The Business of Licensing is a ‘must have’ for every person & company in the Licensing business. It provides answers with examples of how to deal with many situations that occur in day-to-day licensing activity. Also provided are most of the forms that any licensing executive will need to support their licensing needs. I especially enjoyed reading the comprehensive history of all areas of the Licensing Industry including sections on timelines and the pioneers who laid the foundation for the $280+ Billion Industry we enjoy today. I know of no other place where this has been so thoroughly and accurately documented. The Business of Licensing should be one of the fundamental cornerstones of every library of any office that deals with Merchandise Licensing.”