Charles Riotto

This is a truly fascinating behind-the-scenes look at the world of licensing, full of tales that are fabulously interesting and often hilarious. It’s a rare opportunity to learn the background of how some of the world’s most iconic products came into being and brought back some great memories of my career in licensing. There is nobody more qualified to assemble this book than Greg who has been a major figure in the industry for decades and was often right in the middle of the action as these tales were unfolding. Congrats for taking the time to memorialize these great stories.