Following the seminal handbook on licensing and merchandising, entitled Basics of Licensing, Greg Battersby, Danny Simon, and the team have followed up that highly successfully publication with a new must-have book. The Business of Licensing takes the subject matter of licensing and merchandising to a new level. It includes valuable insight by Greg, Danny, and other licensing professionals. An extensive history of the licensing industry, a concise overview of the current status, practical guidance, best practices, and reference materials, and much more reside in this essential comprehensive publication. This book and its assembled forms will surely enhance the practice of any licensing professional, whether a licensor, licensee, retailer or agent, and whether new to the industry or a veteran like me.